Selected Work
trequartista
Concept and creative direction for trequartista — a new print magazine at the intersection of football and culture. Developed the name, identity, tone of voice, and editorial structure. First issue printed in 100 copies and launched through two limited events @ Bar Europa & Hasselson in Stockholm & Gothenburg. Sold out.
Kominox Rebrand
Led the rebranding of Kominox — a Swedish stainless steel distributor — including brand strategy, visual identity, and tone of voice.
(4–1=3)
(4–1=3)
Created as part of a visual communication course, this project focused on developing a full artist concept — from identity and tone to campaign and assets.
I built (4–1=3) around three keywords: home, friends and chaos. Drawing from my own 35mm photography, I developed an identity rooted in Gothenburg nightlife, with a graphic universe tied to personal memories and local references.
Deliverables included an LP cover, gig poster, guerrilla sticker campaign and a motion asset for Instagram. I handled concept development, copy, design and visual storytelling.
The Responsible Voice – BA Thesis
My bachelor’s thesis explores how Swedish PR and communication agencies relate to ethical communication and social sustainability.
Through in-depth interviews with nine agencies, we identified values, dilemmas and decision-making processes that shape how agencies navigate responsibility in a changing media landscape.
The study highlights a growing tension between commercial goals and social responsibility — and proposes a model for how agencies can better align communication with ethics and long-term trust.