Kominox Rebrand
Led the rebranding of Kominox — a Swedish stainless steel distributor — including brand strategy, visual identity, and tone of voice. The new brand reflects clarity, confidence, and precision.
(4–1=3)
Created as part of a visual communication course, this project focused on developing a full artist concept — from identity and tone to campaign and assets.
I built (4–1=3) around three keywords: home, friends and chaos. Drawing from my own 35mm photography, I developed an identity rooted in Gothenburg nightlife, with a graphic universe tied to personal memories and local references.
Deliverables included an LP cover, gig poster, guerrilla sticker campaign and a motion asset for Instagram. I handled concept development, copy, design and visual storytelling.
Piffl
As part of a student brief, we developed a full-year communication strategy for Piffl — a startup that rents out sports gear via public smart lockers.
Through research, surveys and competitor analysis, we identified a need to boost brand awareness and simplify how people understood the service. Our concept “Du behöver inte allt, bara Piffl” (“You don’t need it all, just Piffl”) aimed to reduce friction, tap into everyday frustration and make physical activity feel more spontaneous and accessible.
My role included creative concepting, graphic design and project coordination. I co-developed visuals for print, outdoor and digital, as well as campaign structure and tone of voice.
The Responsible Voice – BA Thesis
My bachelor’s thesis explores how Swedish PR and communication agencies relate to ethical communication and social sustainability.
Through in-depth interviews with nine agencies, we identified values, dilemmas and decision-making processes that shape how agencies navigate responsibility in a changing media landscape.
The study highlights a growing tension between commercial goals and social responsibility — and proposes a model for how agencies can better align communication with ethics and long-term trust.