trequartista
Concept and creative direction for trequartista — a new print magazine at the intersection of football and culture. Developed the name, identity, tone of voice, and editorial structure. First issue printed in 100 copies and launched through a limited event
@ Bar Europa, Stockholm.
LYKKE - Kaffet som gör gott
Concept and creative direction for trequartista — a new print magazine at the intersection of football and culture. Developed the name, identity, tone of voice, and editorial structure. First issue printed in 100 copies and launched through a limited event
@ Bar Europa, Stockholm.
Kominox Rebrand
Led the rebranding of Kominox — a Swedish stainless steel distributor — including brand strategy, visual identity, and tone of voice. The new brand reflects clarity, confidence, and precision.
(4–1=3)
Created as part of a visual communication course, this project focused on developing a full artist concept — from identity and tone to campaign and assets.
I built (4–1=3) around three keywords: home, friends and chaos. Drawing from my own 35mm photography, I developed an identity rooted in Gothenburg nightlife, with a graphic universe tied to personal memories and local references.
Deliverables included an LP cover, gig poster, guerrilla sticker campaign and a motion asset for Instagram. I handled concept development, copy, design and visual storytelling.
The Responsible Voice – BA Thesis
My bachelor’s thesis explores how Swedish PR and communication agencies relate to ethical communication and social sustainability.
Through in-depth interviews with nine agencies, we identified values, dilemmas and decision-making processes that shape how agencies navigate responsibility in a changing media landscape.
The study highlights a growing tension between commercial goals and social responsibility — and proposes a model for how agencies can better align communication with ethics and long-term trust.